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Console Wars

When SEGA, a small arcade firm, formed a team of misfits to take on Nintendo in 1990, it was a bold move. In a battle that pitted siblings against siblings, children against adults, Sonic versus Mario, and American capitalism against centuries-old Japanese custom, it was a once-in-a-lifetime clash. For the first time ever, Sega and Nintendo employees who fought on the front lines to define a generation share their stories.

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